Video Advertising: A Simple Cost-Effective Way to Build Brand Awareness
Video is a powerful and engaging marketing tool. It is known to captivate a broader audience, build credibility, and influence the psychology of human behavior.
Consumers are more likely to view a video than to read a print ad. With the explosive rise in video marketing, a compelling video can sell your brand story, expand your brand reach and allow consumers to get to know the personality of your brand, thus building a connection with your brand.
Why Do Videos?
A video is something more than just words or pictures. It tells a story. The bottom line, it boosts conversion rates faster than a photo displaying some images and contents.
Consumers react to videos because videos entertain, stimulate, and induce emotions. A well-crafted video with the right color, music, and so on, that targets the right audience can storm the internet cost-effectively. Videos are “attention grabbers” and more memorable than paper advertising.
Digital marketers are gravitating more and more towards the use of videos in their marketing strategies and prefer this mode of advertising. You’ll find that a vast majority of consumers will spend time viewing videos than reading the material. Also, consumers are more likely to share your videos through multiple channels, including Facebook, Twitter, LinkedIn, and other viral distributions, if it resonates with them or funny in some sort.
Leveraging the Power of Video
Video advertising is one of the most effective strategies to promote products, services, and tell your brand story. According to studies, a minute of a video is worth about 1.8 million words. So, if your goal is to tap into the emotions of your consumers and build brand awareness, then you need to consider leveraging the power of video and incorporating a well-crafted video into your marketing strategy.
Learn more about how video advertising can impact consumer behavior and make your brand stand out from the competition.
This article shares valuable insights on how videos impact brand awareness and can let you dominate your market.