What influences your purchasing decision? Is it usually a need or a spur of the moment response? As research shows, consumer behavior to purchase products or services is based on Intentions. These are correlated with […]
Customers’ attitudes and behaviors have significant implications for businesses. As such, entrepreneurs need to keep up to date with how their marketing efforts can guide consumers to purchase their products or services. While others may […]
Does brand love exist? Or is it an era’s fallacy? We live in a world of the consumer era, in which consumer emotions dominate the market. Therefore, this trend exists because customers will genuinely love […]
In today’s marketplace, brands must embrace culture to thrive. It is an integral part of a sound brand strategy. Also, consumers most frequently understand a brand explicitly on their cultural values. Whereas some entrepreneurs adjust […]
Do you aggressively integrate customers’ perceptions into your marketing strategy? With the growing rivalry, entrepreneurs must create stimuli that will positively affect how consumers view their products and services. This approach can be your brand’s […]
Market segmentation is imperative for every brand in today’s competitive landscape. Although entrepreneurs can use several techniques to segment the market, one successful method is cluster analysis. But are you aware of it, or is […]
Would you like to scale your marketing strategy? One of the most efficient ways is by studying consumer behavior for market segmentation. This can have a profound effect on a brand’s marketing strategy. Entrepreneurs can […]
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