How to Create a Compelling Social Media Marketing Strategy?

Social media marketing is becoming increasingly essential in today’s digital age. Using social media offers entrepreneurs countless advantages to engage with millions of consumers around the world. This transformation can quickly create brand awareness, link you to target markets that conventional ads would not be able to reach, and accelerate business growth.

However, having a successful plan is the secret to this mainstream success. Otherwise, your attempts at posting content on social media could be wasted. 

This article will help you build a persuasive strategy for social media marketing, engaging with your target audience, and growing your business.

Let us review!

Understanding Social Media Marketing

Social media marketing involves the creation and the sharing of content about your product or service on social platform channels, such as Twitter, Facebook, and LinkedIn. But before you start sharing your content, you need to have a solid plan.

How to Create a Solid Social Media Marketing Strategy?

Creating a strategy is easy. It starts with establishing your SMART goals. Make it specific, measurable, actionable, relevant, and timely. For example, generating 20 leads every day for the month of November 2020.  

Next, research your audience to identify which platforms they hang out most. Observe their behavior and identify their needs. It takes effort and time, but it will help you craft meaningful content that appeals to their pain points. Also, you will be able to create content that is best suited for each platform. Ultimately, your goal should be conversion.

Create Impactful Content for Social Media Marketing

Aspire to grab the attention of your audience. Be a compelling force that makes people want to listen to you. To do so, you must understand your customer journey. Identify what stage of the journey they are at so that you can provide content of value to address their unique needs at every stage of the journey.

For example, if they are in the awareness stage, you should be educating your audience about your services or products and not trying to sell them. But if they are in the decision stage, that is not the time to be introducing your offer.  At that stage, they have already narrowed down their choices and trying to determine which offer to purchase that fits their needs best. Thus, you must make it clear to the consumer that your offer is better tailored to their needs. Make the sales process easy for them, so they do not turn to your rivalry.

Let us look at an example!

“In 2004, Dove researched to understand the relationship between women, beauty, and well-being. The study changed the beauty industry forever because it used digital experiences [to understand the customer journey] to expose the reality women feel every day and in our digital worlds. Companies that invest in their audience […] will see great ROI,” as revealed by Brennan White, Cortex.  

Knowing the journey stage is therefore critical to a successful social media marketing strategy. It offers an open door for you to generate leads and sales. Besides, the content you create must be purposefully engaging and stimulate an emotional connection.  

For example, according to Socci, “It’s no secret that Starbucks value their customers. They communicate this value through their content and by responding to customers’ comments. Their photos often feature people, which makes it easier for the audience to connect with the product as well as humanizes Starbucks as a company.”

A study has revealed a “success framework” used in the marketplace to help you create a compelling social media marketing strategy. This helps to lodge your message in the minds of your audience. Let us examine the framework.

The “Success Framework”

1. Make it simple. That means your message should be clear and succinct. It should be free from clutter or uncertainties that will lead to confusion. For instance, when you introduce your product, instead of sharing everything about the product, strategically address only the points that will resonate with your audience segments, such as the benefits of the products or how your product or service is superior to your competitor. 

2. Make it unexpected. Grow interest by doing something beyond the norm. Curiosity can make your customers get tremendously involved with your content. You can also use amusing terms to illustrate interest, and entertaining videos to increase curiosity.
   
   
3. Make it concrete. Your story should be concrete so that your message can project the same meaning to your audience segment. It also helps to filter out things that are not relevant and is easier to embed in the minds of your audience.

4. Make it credible – Credibility speaks for itself. It will help people see the real meaning behind your message.

5. Create emotional stories – These should be compelling to get your audience to instantaneously act. It can also build relationship and trust with the brand you are introducing. Your story should be appealing, unforgettable, and memorable, which makes your audience want more. 

Now, it is time to convert your audience. So, make a convincing offer, give a free sample, and have a call to action on your content. Measure your results and adapt, if necessary, to your plan.

Conclusion 

Social media marketing can help you communicate with the right audience at the right time of their journey, generate more leads and increase your revenue.  Creating this strategy can be a simple task for entrepreneurs.  But it might also pose problems for those who may not be a fan of social media.  The key is learning how to implement and execute it the right way effectively. 

Now that you have explored how to construct a convincing social media marketing strategy, it is necessary to measure your desired outcomes. So, are you ready to gain insights into that?

Let us look at how to measure your social media marketing for success?  

Please share your thoughts and comments!