How is Mobile Optimization Crucial for Your Brand?

Did you know that a large majority of consumers prefer shopping on mobile than in-store? Research shows that over 50% of websites are mobile responsive using technologies compatible with all devices and provides phenomenal customer experience. Is your website optimized for a grand user experience?

Mobile optimization is vitally important for your business. We all know customers are using their mobile devices for a plethora of activities in this digital era. Consumers, especially those with a busy lifestyle, may need to get information at their disposal and can get overwhelmed when such information is not easily accessible. Therefore, entrepreneurs must tap into this strategy or risk losing business opportunities to their competitors.

Let us see how mobile optimization can help you develop and expand your business massively.

Why is Mobile Optimization Important?

Mobile use is booming rapidly. Users browse the internet, shop, access their emails, or other apps excessively on their smart devices, among other things. You can also reach your customers quickly and conveniently with the “press of a button.”  Research also shows that Google is now ranking websites based on mobile-first indexing.  So, let us review some benefits.

Four Benefits of Mobile Optimization

Improve consumers’ experience. A mobile-optimized site is a joy to use. The user interface is easy, and consumers can easily navigate through the website. For example, BMW aimed at having a faster mobile site for speed and a better user interface. “Mobile site speed is critical to success, no matter what kind of business you’re in,” according to Jörg Poggenpohl, Global Head of Digital Marketing at BMW Group. Thus, it is imperative to have a mobile responsive, user-friendly website for your business to compete. 

Provide easy access to business opportunities. If you position your business to capitalize on the trend, with a rise in mobile users, your brand could potentially experience phenomenal growth. Several studies have revealed the dominating effects of mobile and social media marketing. What if a consumer tries to access your site, but unable to load it on a mobile device? Undoubtedly, that consumer will leave your website and purchase from your competitor’s site. Forbes reported that “The number of mobile users  across the globe is now estimated at over 3.7 billion—and growing.” Consequently, you will potentially expose your brand to lose a significant portion of your business if your website is not mobile optimized. 

SEO ranking. Although a key factor in Google’s ranking is the mobile responsiveness, there is more to it than just a web-friendly website. According to the report, Google considers a lot of factors, including font size and readability, flash player use, page loading time, and SEO, when assessing a mobile-friendly site. Both variables might allow you to position your rank on Google.

User engagement. Mobile-optimized pages are significant for openly communicating with your customers. They can engage the user through several methods, including a call to action button and site locator. Many times, the customer may want to know your store’s location to make a purchase in-store. The mobile-optimized website will help them with this easily.

Conclusion

Mobile optimized sites are a great way to enhance the user experience and are beneficial for your brand. Although creating a mobile-optimized website might be costly and hard work, if you endeavor to stay ahead of the competition, it is worth the effort in this generation.

Remember that a slow and poorly optimized site will negatively impact your consumer’s experience, and you might be at risk to your competitor.  Now, once you have your website optimized, consider analyzing your site’s metrics.

Need more information? Learn how to measure your website’s performance using KPIs. 

Please also take a look at my last article and share your comments.