How Brand Elements Impact Your Business?
Do you have a recognizable brand? A brand is an asset to the entire business and must be identifiable and distinguishable from the competition. You can do this by creating tangible brand elements.
Brand elements are your brand’s cornerstone, which allows customers to quickly identify the brand, develop an identity in their minds, and build connections with your brand.
For this reason, entrepreneurs need to develop strong brand elements to distinguish their brands in the marketplace. Otherwise, their competitors can be detrimental to them.
This article highlights six of several essential elements of your brand that you should consider when creating it. Let us peek.
What are Brand Elements?
“Brand elements are those trademarkable devices that serve to identify and differentiate the brand, such as a brand name, logo, or character,” according to Definition.
Six Essential Brand Elements to Consider When Creating Your Brand
Brand names. The name you select to brand your business should inspire consumers. It will become your story, so use the following criteria when creating your brand name: make it memorable, meaningful, likable, transferable, adaptable, and protectable. That will enable you to leverage your brand and build equity.
Here is one suggestion. Establish a brand name that you can use for a variety of products. Time and effort will be needed. To build a successful one, you may need to do comprehensive research. For instance, Nike, Google, Apple, and Uber are all significant brand names synonymous with the brands and have compelling stories.
There is free software that uses artificial intelligence that can help you to get ideas, such as Namelix. During the development process, you should avoid mistakes, for example, using initials and cliched words, such as solutions. Once you have your ideal brand name, consider getting it trademarked.
URLs. The URL should represent your brand, and you should consider creating it out of your brand name. Therefore, when creating your brand name, you want to make sure that your social media profiles and domain also have the name available. That will allow you to create a branded website and gain prominence for the brand. It would be best to consider using the .com domain as well since this is more widely recognizable. Please do not hesitate to get your domain and social media profiles immediately once you identify a name, as it can be challenging to find top brand names. Also, customers will try to find you by your brand name. It is therefore likely that they will type your “brandname.com.”
Logos & Symbols. When creating your brand, these are vital elements. Consumers typically associate with the logo and symbols for your company. Why? Because these elements are across your media, advertising materials, stationery, and website, and are vivid in the consumers’ eyes. So, you will find that these will embed in your customers’ minds. Also, if you have a prominent symbol, you do not necessarily need to add your brand name for it to be recognized. Here are two different examples of logos & Symbols: McDonald’s and Microsoft. “Over the years, the golden arches that make up the McDonald’s “M” have become synonymous with fast, convenient food,” according to IMPACT. “Microsoft launched its most well-known logo on January 5, 1987, and since then, has been cherished by many.”
Jingles. This element is a musical element based around the brand, which elicits emotional responses and increases awareness of the brand. For example, “I’m Lovin’ It. […] it has been McDonald’s ad jingle ever since. Let us listen below or click here.
Slogans. This element builds brand identity and awareness. The business dictionary defines a slogan as “Simple and catchy phrase accompanying a logo or brand, that encapsulates a product’s appeal or the mission of a firm and makes it more memorable. And which (when used consistently over a long period), becomes an important component of its identification or image.”
Examples of slogans are:
Apple: “Think Different.”
L’Oréal Paris: “Because You’re Worth It.”
California Milk Processor Board: “Got Milk?”
BMW: “Designed for Driving Pleasure.”
Tesco: “Every Little Helps”
Slogans help to fortify the brand positioning and can also become taglines. Before you develop one, spend sufficient time to craft it so that the story it emits encapsulates your brand message.
Taglines. “A tagline is a commitment. It’s a single statement with a single thought from a single brand,” according to Will Burns Contributor CMO Network. This dimension reinforces a specific message about the campaign while communicating the brand’s or product’s message. For example, “Disneyland’s tagline is The happiest place on Earth.” Trebrand also reveals other examples of taglines:
“L’Oréal’s: Because I’m worth it.
Staples – That was easy.
McDonald’s – I am lovin’ it.
Sony – Make believe.
Burger King – Have it your way.”
Final Thought
It is crucial to establish tangible brand elements that evoke the emotions of consumers. These help you to build connection with your customers, differentiate your brand from the competition and build strong brand equity.
Nonetheless, several people perceive the concepts of two elements differently, which may cause uncertainty. Those are slogans and taglines. Some entrepreneurs are still thinking, “What’s the difference between taglines and slogans? So, let us look quickly at the clarification of these two elements.
Taglines Versus Slogans
It is essential to understand that there is a distinction between taglines and slogans. However, they are used interchangeably at times. According to HubSpot, “A slogan encompasses a company’s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. [Next] “A tagline is a catchy quip that evokes an image of your brand in the minds of your customers.” You may refer to the examples provided in this article.
What are your thoughts? Is your brand easily identifiable from the competition and distinguishable? The preeminence in building substantial brand equity should be the creation of strong brand elements.
Therefore, let us now review how brand equity impacts your business.
Please share your comment and feedback.