Are you an entrepreneur looking to attract your target audience? As you know, the evolving marketplace presents many challenges when it comes to engaging with your ideal customers. But mastering the science of persuasion can […]
Social media marketing is essential for brands to reach target audiences in this vibrant digital era. Since the last decade, it has risen tremendously. But while social media provides opportunities for entrepreneurs to communicate and […]
Did you know that a large majority of consumers prefer shopping on mobile than in-store? Research shows that over 50% of websites are mobile responsive using technologies compatible with all devices and provides phenomenal customer […]
Influencers have been a hot subject over the last few years. Many marketers attempt to practice the art of an influencer, while others struggle to understand the concept. But, are all influencers the same? Entrepreneurs […]
Amid economic turmoil, businesses, both small and large, face uphill battles. During a recession, there is an unprecedented transformation that presents grand opportunities for entrepreneurs as well as considerable risks in the marketplace. But, what […]
Parallax web design introduces a new experience into the online branding environment. This concept makes use of parallax scrolling to inspire and attract visitors to a website. Entrepreneurs should become acquainted with the idea, as […]
Social media audit is critical to the creation of a social media marketing plan. The audit becomes more vital as brands migrate rapidly to social media sites to gain awareness and develop a consumer relationship. […]
In this digital era, sending relevant traffic to your site is vital. It enables your brand to gain recognition and traction. The more targeted traffic, the more leads and sales opportunities for your business. But […]
Understanding keyword match types are vital to running a lucrative Google Ads campaign. With the plethora of variables, your marketing effort should not neglect the opportunity to distinguish the best keyword for your brand. Entrepreneurs […]
IMC, integrated marketing communication, is bringing significant changes to the marketplace with the introduction of digital marketing. Whereas IMC maps a customer journey, research has shown that this is a powerful platform for a business […]
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