Customer experience is critical for brand building in a highly competitive market. It is a path that everyone can relate to; however, it might not be a simple task for entrepreneurs to provide a consistently […]

Staying afloat in this global trend can be a challenge for many brands. Savvy companies aim to build partnerships, stay customer loyal, and meet the needs of consumers at every touchpoint on their journey. Yet […]

Do you believe marketing your product is sufficient to grow your business? Not quite! Branding is the future of a business. However, brands are not without challenges. Some entrepreneurs have turned these challenges into opportunities, […]

Storytelling has become the dominating buzz word for a lot of brands in today’s dynamic market. While some entrepreneurs mastered the art of telling a compelling story, there are still some who fail. Storytelling might […]

It is a well-known fact that “people want to buy, but they do not like to be sold to” under any conditions—would you agree? That is why many entrepreneurs may find traditional marketing unattractive. If […]

Are you looking to launch a brand-new product? Understanding product development in this venture is critical. There are several phases that we need to consider when developing products.  Often, products hit the market and sometimes […]

Do you have a recognizable brand? A brand is an asset to the entire business and must be identifiable and distinguishable from the competition. You can do this by creating tangible brand elements. Brand elements […]

Uncertain of the new consumer trends for your brand’s future? The COVID-19 epidemic is having a severe effect on consumer behavior, which is changing industry dynamics for customers and businesses. Research shows that five consumer […]