Simple Steps to Convey a Compelling Brand Story
Have you ever thought about sharing your brand story? Brand storytelling is an effective way to engage with your target audience, but only when you know how to do it effectively. Of course, there are many ways to tell your story; we have heard that you need to be brave and optimistic! That’s it! Just right? Would you believe that’s all?
Your brand story needs to be strategic and purposeful to capture the hearts of your audience.
Baby Boomer’s Storytelling can have a significant impact on consumers with the right positioning. If you decide to build your brand around writing books or offer consulting services, you could conquer your niche with a great brand story, taken from your experience. Whatever product or services you offer, sharing a compelling story will massively raise your credibility and propel your business astronomically.
So, what would you like to do? Want to take up the challenge? Let’s get started telling your brand story through launching a marketing campaign.
But first, let’s be clear.
Why is Brand Storytelling Important?
A brand-story will grab the audience’s attention, and dynamic storytelling can capture their hearts when it resonates with their desires.
“While most successful companies, such as Apple, Google, Microsoft, or even Facebook, are excellent storytellers when it comes to their brand/company, there is no one equal to Nike in this regard.”
Nike is known to always succeed in brand storytelling, engaging with consumers, and encouraging them to part of their journey leading to the success of the company.
Now, let’s focus.
Easy Steps to Launch a Marketing Campaign for your Brand Storytelling
Establish and Define Your Goals
Your goals should be concise. Having a goal with no clear direction is like a person diving and cannot swim. You will need to identify what you would like to achieve in sharing your story. Answering these questions will provide some guidance.
• Are you looking to create brand awareness?
• Need to promote your product or services?
• Are you trying to gain customer retention?
• Need to attract qualified leads?
• Are you looking to increase revenue?
What is your clearly defined goal for wanting to tell your brand story?
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso
Establish Your Budget
Align your campaign budget with your business and marketing goals. That will help you to decide how much to spend on your campaigns. Once you grasp your goals, look at your revenue, and calculate the cost to acquire a customer. Understanding customer lifetime value (CLV) will help you to gauze your budget.
“Knowing the CLV helps businesses develop strategies to acquire new customers and retain existing ones while maintaining profit margins.”
Identify Your Target Audience
Aim to target the right audience. If you’re looking to generate more leads, then your brand story should elicit the emotions of consumers to want to get to know your brand. In targeting your audience, you may want to consider specific segments, such as age, income, gender, location, etc. Your ultimate objective is to ensure that you achieve your goal; that’s why you are developing this campaign.
Design Your Content
Your content should give consumers the value they need. There is a vast amount of content on the internet; for some, there is no consistency, quality, and the right message is lacking. That is nothing more than static. Perhaps you are busy at work researching on the internet and see these contents pop across your screen. Will you sit and read that material, or would you brush it aside? Who has time to read such content or watch a video lacking in substance?
Having this in mind, you can plan your content or video to educate or inform your audience about their needs; and how you expect to address them, using your brand story to illustrate how you can solve their pain strategically. So, take your time to create content. Your content should educate consumers on what you are offering and how it can help their needs, reassure them that you have what they need, remind them of the benefits of your product, how you can solve their issues, and connect with their needs to draw them to your brand.
Choose Your Channels of Distribution
There are several ways you can promote your brand story. The method you choose will depend on your target audience and budget. Some channels include internet marketing, such as blogging, using your website to attract visitors, and newsletters, among others. You may also decide to go with social media channels, such as using Facebook ads, Twitter, Instagram, etc. What about public relations, will you require a strategy such as press releases?
Use the methods that will be most effective for the success of your brand’s marketing campaign.
Launch and Monitor Your Campaign
Make sure you know where your target audience spends most of their time before you start your campaign. Are they fans of social media? Or do they choose to read the content? That will help you define the platform to use for your project. If you have that knowledge, it will also help you monitor and track your campaign results.
So now, you have become aware of how to launch a campaign for your brand storytelling effectively— yes, you must be brave and optimistic, but that’s not all. These simple steps will help you to share your compelling brand story and attract your audience.
But wait!
Now it’s time to analyze the results
At this stage, you will need to identify if you have achieved your goal, see how well your campaign performs, and what steps you need to take to make your drive better.
“When you monitor and analyze campaigns (email newsletters, pay-per-click advertising, etc.), you have the chance to dig in and see how things are actually performing.”
“In a time of rapidly compounding technology generations, the most successful businesses will consistently deliver high touch to customers with one of our oldest traits… the telling of a story.” – Jim Blasingame
So, are you interested in leveraging your brand storytelling? Let’s discuss how I can help you!
I’d love to hear what you think, so please share your feedback or let’s connect.
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